Fresh Fare Farms
Fresh Fare Farms, a meal kit delivery service with a mission is to provide fresh, locally sourced ingredients and step-by-step instructions to make quick and healthy meals at home.Scope
Create a multi-channel advertising campaign for Fresh Fare Farms to expand their businesses reach across print, animated digital ads, and social media.
Year
2025
Fresh Fare Farms, a meal kit delivery service with a mission is to provide fresh, locally sourced ingredients and step-by-step instructions to make quick and healthy meals at home.
Campaign Goals:
Expand our customer base to a younger demographic
Educate consumers on the benefits of locally sourced food and sustainable farming
Bring awareness to community food insecurity and provide an easy way for people to help while also benefiting their busy lifestyles
“Authentic, Bold,
and Easy”
I wanted the brand to feel approachable, bold, and fun. Every aspect of this campaign relies on a brighter color palette. Simple typography and vibrant, authentic imagery capture the company’s target audience.
To round out the campaign, I created a new packaging concept. The packaging would create a cohesive visual brand identity that connects with customers from digital and print ads.
